The Psychology of Doing Nothing

By Professor Helga Drummond. What we need to do is often the opposite of what we want to do. This lecture explores decision avoidance in business. Why is costly inaction attractive? Why do individuals (and organisations) sometimes hesitate even though they know they probably have more to lose by not taking a risk? We also explore the other side of the coin: when is inaction the highest form of action? (from gresham.ac.uk)

About the Lecturer Helga Drummond is Visiting Gresham Professor of Business and Professor of Decision Sciences at the University of Liverpool Management School, a position that she has held since 1997.